Continuing with our series, a repeat of another post from three years ago, part 1 of 2!

We’ve covered the seven things an aspiring author’s website must have. But in addition to having convenient features and good appearance, an aspiring author’s website must do certain things to fulfill its purpose, depending on what phase your career is in.

(Side note: I have a blog where I talk a lot about blogging, I reference some posts on my other blog here.)

The get ready phase: networking with other writers

When you’re in the “get ready” phase, you’re actively writing and seeking out other writers, but at present you’re not ready to submit to agents or editors. Since your career is just starting out, your website may just be starting out, too, though it won’t hurt if you already have a fairly well-developed site.

Before you’re ready for publication, your website can help you find critique partners, talk with other writers about writing, explore your genre with other writers, and make the connections that help smooth the path for your career—or at least make a solitary profession a lot less lonely. This is your time to start building a community of writers.

How can I do this? The easiest way to make your website into a networking tool is to make sure there are plenty of ways other writers can connect with you—and often the easiest way to do that is through engaging blog content and comments.

The get ready phase: find your niche

While you’re preparing for publication, it’s also a good time to get your web presence ready—especially to find the niche where you’ll fit in the blogging and publishing (and publogging?) worlds.

How do I do this? To find your blog/site niche, ask yourself why you’re blogging and what you’ll be blogging about. It needs to be more than just blogging about your book and your career—and at some point, it will probably need to transition to be more than just appealing to other writers, too.

This is almost like a market analysis—using a search engine, look for other sites of authors with similar books/niches. See what they’re blogging about (if anything). See what angle you can add to the discussion, especially if it relates to your books. If you can use your website to show how you and your books will fit on a bookshelf, your site is ready for the next phase.

The get set phase: show you’re professional and marketable

In the “get set” phase, you’re in the process of searching for an agent or editor. (You may also fall in the “get set” phase if you have an agent who’s currently shopping your manuscript.) In this phase, one of your big goals will be to show your target audience (agents and editors) that you’re serious about your writing and your career.

How can I do this? Professional appearance—check out advice from professional website designer Kathleen MacIver of KatieDid Design in the free PDF guide to aspiring author websites.

Also important in professional appearance is the “demeanor” on your website. It’s fine to use casual, laid back text and images—but a website for your career might not be the best place to air out your dirty socks (or any of the rest of your dirty laundry!). Also, be sure to read over (and have others read over) your site for typos, misused words, broken links and images, or anything else that would detract from your appearance.

In this phase, you can still rely heavily on a blog, but it’s a good idea to at least set up a few pages (about, contact, works) with links in the sidebar or create a menu bar to help visitors learn more about you and your writing, and navigate your site.

The get set phase: show off your storytelling

Also in the “get set” phase, and more important in the long run, your website is a place to show off your storytelling abilities. In the end, that’s what’s going to get you an agent, get you sold to a publishing company, and get you sold on the bookshelves.

How can I do this? Showing off your storytelling doesn’t mean that every page and every blog post has to be written as if it were flash fiction. (Unless you want to . . . but that’d probably be weird.) It does mean making sure that you have at least an excerpt of your writing on your site—especially if you’re submitting to agents that don’t ask for or allow sample pages with their queries.

However, do not use your website as the only medium an agent can see your query or sample pages, especially not if they ask for any writing from you. An agent or editor will expect you to email them words (either in the body of the email or as an attachment)—not a link to their website. Never make an agent do more work for your writing when they’re interested. Odds are good that they won’t follow links.

(Side note: if you’re sitting there thinking, “But it’s just one click. Why can’t they do that?”, stop. It’s not just one click. It’s one click per person per item submitted. It’s dozens of clicks per day, minimum, if agents/editors are even interested enough to click on the link anyway. Also some email programs also strip out links.)

What do you think? What must an aspiring author’s website do? What does your website do—and what do you want it to do?

Photo credits: bookshelf by Josh; handshake by ThinkPanama; Click by Jordan McCollum