Come play!
Author Archives: Jordan
We’re going to have a good time!
Yep, it’s my birthday! I also finished writing my latest novel laaaate Saturday night, as I’d hoped! After three intensive weeks of writing, managing a “March-a-thon” and keeping up (mostly) with my normal life, I’m so ready for the day off.
Source: elegantweddingcenterpieces.com via Corinna on Pinterest
I’ll have posts throughout the week still, but Marketing Monday is taking a break for this week. Be sure to join me back here next week, though! We’re going to move from author websites to author blogs (dun dun dunnn!), a topic I know we all want to hear more about.
Using your web browser as a writing tool
It’s not just for research (and procrastinating) anymore!
Back in November, we ran a whole series on little ways to psych yourself up for your story. Since then, I’ve found another way I really like.
I recently switched my browser from Mozilla Firefox to Google Chrome. It’s a few months in and I’m still getting used to it, but there is at least one feature I really like: an add-on called Incredible StartPage. Whenever you open a new tab or empty web browser, it loads a set of links/information that you might need: your bookmarks, your Chrome apps, your recently closed tabs, a set of notepads, links to your email and calendar, and a picture.
You can use the default picture from Flickr, or you can set up a custom picture. I decided to set up my Incredible StartPage to help fire me up to write. Since I like making covers for my WIPs, I resized the cover for the book I was writing or revising at the time:

Notice the little note to self: Shouldn’t you be working? It shows up every time I open another tab for more research.
There are lots of other ways to use your browser to get you back to writing. When I was on Firefox, I used an extension called LeechBlock to limit the time I spent on time-sucking websites. I loved how flexible it was: you could allot yourself a certain number of minutes per hour to use your web-based email or social networking sites (you specify which sites to block!), pick the days of the week, select the time of day, or block certain sites altogether!
I haven’t tried any of the similar apps in Chrome, but StayFocusd comes highly recommended.
What little tricks do you use to get excited for your story every day?
PS: a special reveal today. This month as part of the Authors Incognito March-a-thon, I set a goal to write a new book. And of course, I made a cover. So here’s a tiny peek at the book I should be finishing tomorrow!

Posted in Publishing, Technique, Works
Tagged covers, encouragement, incredible start page, incredible startpage, inspiration, productivity, web browsers
2 Comments
The Heisenberg Uncertainty Principle of Surprise
A portion of this post was originally part of the Tension, Suspense and Surprise series.
In science, the Heisenberg Uncertainty Principle states, basically, that if you know an object’s momentum, you cannot know its precise location at the exact same time. And to apply this principle in writing . . . okay, I’m pretty much just stealing the name because of the word “Uncertainty.”
Uncertainty doesn’t sound like something we want in our fiction, unless we’re going for experimental or highly literary works. But I think that uncertainty—and its cousin, surprise—are a vital part of a work in any genre.
Uncertainty is what keeps people reading. We have to know if the hero and heroine will get together, or if they’ll defeat the bad guys, etc. The principle actually comes straight from real life (and neuroscience):
Livia Blackburne posted a fascinating study on uncertainty in romance: when college-aged women were shown profiles of men who’d seen and rated the women’s profiles, the women were most attracted to the men when they were not told whether the men had rated them average or highly.
The uncertainty made all the difference—the women who were told the men (imaginary, by the way) rated them highly were interested, but not as much as the uncertain women. The uncertain women also reported thinking about the men more often.
For a writer, uncertainty is a powerful tool, and not just in romance. The uncertainty in any story question is a major factor in keeping people reading, and the question of a developing relationship is the biggest draw in a romance (which, it should be noted, is heavily read by women, of course).
I think part of the reason why that uncertainty is so appealing is that the outcome is something we might not expect. While it’s definitely possible to build the uncertainty around something we’re pretty sure will happen (romance and mysteries generally only have one option for a successful ending, and there’s uncertainty throughout), it’s important to remember that a jolt of something unpredictable is vital for a fresh read.
Or, as Arthur Plotnik says in Spunk & Bite: A Writer’s Guide to Bold, Contemporary Style:
Scientists have identified a patch of the forebrain called the nucleus accumbens as a center of pleasure in humans. Imaging shows heightened activity in this area of the brain when people receive a reward—whether sugar treats, money, or drugs. . . .
Unpredictable stimuli excite the nucleus accumbens, while expected stimuli elicit no response. In the experiment that led to this conclusion, researchers Gregory Bruns (Emory University) and E. Read Montague (Baylor College of Medicine) administered squirts of Kool-Aid and plain water to human test subjects in either predictable (alternating) or random patterns. Pleasure-wise, random squirts won it all.
A fresh locution may not be quite the same as Kool-Aid, but writers can extrapolate from the experiment’s conclusion: Brains love that little squirt of surprise. (12)
Uncertainty, and the tension and suspense that come from it, and unexpectedness are both really important in a novel. When you’ve got a huge event coming in your novel you have two choices. You can lead up to it with a lot of anticipation, promises, foreshadowing and/or dramatic irony—building suspense, making it uncertain whether it will happen, generally getting readers anxious. Or you can throw your readers for a loop and just drop it on them (though at least a little foreshadowing is usually good here—hence the spectrum).
Alfred Hitchcock has famously explained the difference (emphasis added):
There is a distinct difference between ‘suspense’ and ‘surprise’, and yet many pictures continually confuse the two. I’ll explain what I mean.
We are now having a very innocent little chat. Let us suppose that there is a bomb underneath this table between us. Nothing happens, and then all of a sudden, ‘Boom!’ There is an explosion. The public is surprised, but prior to this surprise, it has seen an absolutely ordinary scene, of no special consequence. Now, let us take a suspense situation. The bomb is underneath the table, and the public knows it, probably because they have seen the anarchist place it there. The public is aware that the bomb is going to explode at one o’clock and there is a clock in the décor. The public can see that it is a quarter to one. In these conditions this same innocuous conversation becomes fascinating because the public is participating in the scene.
The audience is longing to warn the characters on the screen: ‘You shouldn’t be talking about such trivial matters. There’s a bomb underneath you and it’s about to explode!’
In the first case we have given the public fifteen seconds of surprise at the moment of the explosion. In the second case we have provided them with fifteen minutes of suspense. The conclusion is that whenever possible the public must be informed. Except when the surprise is a twist, that is, when the unexpected ending is, in itself, the highlight of the story.
—Hitchcock by François Truffaut, p 79-80, as quoted by senses of cinema
Not to disagree with my good friend Alfred, but both surprise and suspense are important. For major events and big promises, suspense is generally better. But for smaller events—especially things that don’t need the extra explaining and won’t live up to the level of suspense—surprise is a great thing.
If we lead up to all the events in a story, we run the risk of being too predictable. If we lead up to none of them, our readers are more likely to experience PTSD than suspense. One is probably better for your event and your story.
How do you determine whether your event should be a surprise or be used to create suspense? Hitchcock’s guideline is a starting place: if it’s a twist ending, surprise is pretty dang important. On the other hand, if that surprise would heighten the suspense throughout the book (without dragging it out too much) and if you can set it up for the audience to know without informing the characters, you could think about whether you could use the extra layer of suspense.
Conversely, consider whether you spend too long building up to minor events—what if you cut all the foreshadowing? Would the reader be slighted or delighted when the surprise is sprung?
What do you think? How do you decide whether an event will be used for suspense or surprise?
Photo by Invizible Man
Seven Things An Author’s Website Must BE
This post originally ran on Romance University last year.
We all know we’re “supposed” to have a website if we’re pursuing a career in publishing—but we’re not all sure exactly what we’re supposed to do with it! Today, we’re adding seven more secrets of successful sites—what your website must be:
Findable
Bottom line: a website’s no good to you if no one can find it. Make sure your website doesn’t block search engines, or put up any barriers to them finding your site. Links to your site with your name as the anchor text (the text of the link) can help search engines to find and rank your site for your name.
If possible, YourName.com or YourPenName.com is the best address for your site. Lots of free hosting services (including Blogger) will let you redirect your site to YourName.com (some for a modest fee). If YourName.com is taken, try to get something as close to that as possible by using initials (especially if you’re using them in your credits) or an extra word such as “author,” “writer” or “books.” Note that hyphens, i.e. Your-Name.com, are used less often and can be harder to remember.
Useable
Visitors to your website should be able to navigate easily and find what they’re looking for. Use an easy-to-understand set up: generally, websites have navigation links horizontally below the header and/or on the right or left sidebar. Also, think carefully about what you call the various areas of your site. “About me” or “Biography” is a lot easier to find and understand than “Everything you ever needed to know” or “100 things.”
Shopable
Imagine you’ve just finished a book by a great new author and you head to her website to see if she has any others. Great, she has some listed—but how can you find them? She doesn’t say! Are they out of print? Do you have to order them through her? (How?) Should we resort to Amazon? Ooh . . . pretty books . . . what was that author’s name again? Ooh, sale!
Give your website visitors an easy way to get more of your books—give direct links to your books where they can buy them.
Shareable
If you want your visitors to tell their friends about your site, make it easy on them. Include links to email articles from your blog, or share them on Facebook and Twitter. But even more important than making it easy to share your site is making your site worth sharing. Give your visitors an experience they’ll want others to have, whether that’s laughing, loving or learning, and then give them a way to share that experience.
Professional (yeah, I ran out of ables)
This site is your business card, your TV commercial, your sales flyer and your public persona all rolled into one. Being professional doesn’t mean being stodgy, but it does mean putting your best foot forward in attitude and appearance. Match your design and your writing style on your site to your chosen genre. You can be funny (even irreverent!)—and you should be if you’re writing humorous books—and still be professional.
(The same rule goes for your interactions all over the Internet!)
Informative
One of my pet peeves is visiting “thin” sites: sites with almost no content or information. You don’t have to be the next Wikipedia, but you should have enough information to draw visitors into your site, let them know who you are, maybe even let them see what you’re working on. One of my friends had an editor approach her about her book from what the editor read on her website. If you have your first pages or chapter polished for a contest or querying, I think it’s a good idea to make them available on your site as well. And don’t forget your About page—let us get to know you!
Fun!
A fun site doesn’t necessarily mean you need to hire somebody to create a bunch of animated games tangentially related to your works. A “fun” author’s site should include bonuses. It could be games or contests, or it could be something as simple as deleted scenes from a published book. If you’re lucky enough to have a group of dedicated fans, help them to interact and build a community (and don’t forget to participate!).
Conclusion
Whether you’re preparing to query or publishing your pentology, your author website can work for you and for your visitors. By making sure your site is findable, useable, shopable, shareable, professional, informative and fun, you’ll create an experience your website visitors will want to repeat, whether they’re agents, editors or readers.
What do you think? What else do you look for in an author’s website, and what are you striving to do with yours?
Photo credits: frustrated—Sybren A. Stüvel; asleep at computer—Aaron Jacobs; loving your site—Chris Champion
Posted in Marketing
Tagged author community, author website, blog, community, get ready phase, get set phase, niche, website
8 Comments
Book Spotlight: Promises by Caroline Twede Frank
My friend Carolyn Twede Frank is publishing her first novel today! Hooray! Promises is about a young girl named Hattie who has to move to a tiny town:
Hattie is barely twelve when her pa’s “business adventures” disrupt her family and move them to the new town of Tropic, nestled in the shadows of old Ebenezer Bryce’s Canyon. Her pa views the town as opportunity. Hattie is hopelessly shy and views it with apprehension; she dreads the task of making new friends. More than anything else, Hattie wants to be like her father—not afraid of meeting new people, talking to strangers, and standing up for herself. So it is with trepidation that she accepts her pa’s challenge and promises to make new friends.
Hattie forms more promises as she struggles to make friends, finding companionship in places she wouldn’t have expected and learning that there is a difference between complaining and standing up for oneself.
Drawn from the memoirs of early Utah settlers, Promises is a heartwarming story of friendship with a touch of mystery and adventure set in the days before Bryce Canyon became a national park.
Carolyn has a great idea to tie the entries in her blog tour together: having us write about promises, too! After reading about her book, I keep thinking about the promises one of my ancestors made. Along with his family, Christian Emil Nielsen joined a new faith in Denmark in the 1850s, when he was about the same age as Hattie. Their family soon decided to immigrate to Utah to join other members of the church, so they would better be able to keep the promises they made when they were baptized.
During the journey, Christian’s father Rasmus kept a journal recording their delays and setbacks. After spending what seemed like months just getting from Denmark to Britain, they finally crossed the Atlantic, and into the Gulf of Mexico. They transferred to a steamship to sail up the Mississippi River. Just past New Orleans, a serious illness swept through the passengers (cholera, if you’d like to know). Rasmus wrote that his wife had begun to show the symptoms.
The next day, Christian took over keeping the journal: both of his parents had died. But with the help of a family friend, Christian and his surviving siblings crossed the plains and arrived in Utah. Christian spent the rest of his life living true to the promises he’d made to God, serving him by helping to tame the wilderness wherever he was assigned.
Read more personal stories about promises on each day of her blog tour!
You can also enter to win a full-sized puppet stage and puppets, value of $290 by participating in Carolyn’s blog tour giveaway. Check out her website or blog for more details.
Carolyn is co-launching her book, Promises, along with Cindy M. Hogan’s Protected, a sequel to Watched. This is one I’m looking forward to, too! A little about Protected:
Christy has the guy. The terrorists have been taken care of, and she has a shot at becoming popular. Life is GREAT! Until they find her. Now she must run and leave behind everything she knows, including herself.
You can follow Cindy’s full blog tour here.
Good luck and happy book birthday, Carolyn & Cindy!
Posted in News & Contests
Tagged book birthdays, Carolyn Twede Frank, Cindy M. Hogan, promises
3 Comments
The three diminutive swine
Forsooth, Shakespeare.
I think I’ve mentioned him about eighty jabillion times in this context, but once again, hat-tip to my dad, who sent me a link to this via Big Geek Dad. Which is totally appropriate.
Book Bomb for Caller ID by Rachelle J. Christensen
My friend Rachelle J. Christensen has just had her second novel come out, and today, she’s organizing a book bomb to help get the word out! Here’s a little about her book:
When twenty-three-year-old Courtney Beckham is abducted near her home, the search turns up more than just a kidnapping crime. FBI agent Jason Edwards investigates the ten-million-dollar ransom and stumbles upon something he wasn’t meant to find. When Courtney catches a glimpse of the caller ID in her kidnapper’s home, what she sees turns her world upside down.
To participate, go to Amazon and buy Caller ID (aff) today!
Why should I participate? I know, I’m mostly participating to help out a friend, but there’s a lot more in it for you. Rachelle is holding a contest for an Ultra Flip Camcorder!
Also, if you buy the book on Amazon today and email her the receipt (you can take your address out and things), Rachelle is offering dozens of freebies from a great group of friends (including me)—including nine free ebooks! Considering Caller ID is less than $11 at Amazon right now, that’s a pretty great deal! You can read about all the freebies on Rachelle’s blog.
So go buy Caller ID today (aff)!
Posted in Uncategorized
1 Comment
Reading your work aloud
Should you really?
“Read your work aloud” is pretty standard critique advice. I do it—I really do—and yet I’ve had critique partners read the same chapters and basically tell me there was no way I could have read it aloud.
The thing is, when I read something I’ve written aloud, I know how to read it. I know how to turn the phrases and the intonations and set aside the asides and make a very long sentence flow smoothly. Honestly, when I read my own work, it’s almost cheating.
It is important to read your work aloud—but it can’t be the only way we determine whether
something is good writing or not. There are so many things that people say that you’d hardly bat an eye at in conversation, but written down, you’d be left to puzzle over them.
I came across one great example in a chat I had with a friend a long time ago. Here’s what I typed:
I read once that in Sweden you get 3 years maternity leave.
The person that said that said that returning to work was mandatory afterwards, though.
You catch that? In speech, you could easily said “the person that said that said that.” Try it. (Here’s a hint: it means “the person who said the foregoing also said that . . .”) Grammatically speaking, you can’t even put a comma in there. (“The person, that said that, said that”? Restrictive clause, no commas. “The person that said that, said that”? Separating the subject [the person] from the verb [said].)
Not great writing. But I can totally work that circumlocution in speech. I mean, if I’d been talking, I wouldn’t have even noticed the oddity of “that said that said that.”
Speech and writing are two different arts. I loved how The New Yorker put it in an article about writing voice my dad stumbled across recently:
Writers often claim that they never write something that they would not say. It is hard to know how this could be literally true. Speech is somatic, a bodily function, and it is accompanied by physical inflections—tone of voice, winks, smiles, raised eyebrows, hand gestures—that are not reproducible in writing. Spoken language is repetitive, fragmentary, contradictory, limited in vocabulary, loaded down with space holders (“like,” “um,” “you know”)—all the things writing teachers tell students not to do. And yet people can generally make themselves understood right away. As a medium, writing is a million times weaker than speech. It’s a hieroglyph competing with a symphony.
Ouch. And yet somehow, writing seems more powerful than speaking, doesn’t it? Writing requires you to get across your meaning based only upon the words, and the words, then, must be even more powerful. It’s condensed and distilled and, most of all, it’s refined over and over again.
The author of the article gives a better metaphor for finding that voice:
A better basis than speaking for the metaphor of voice in writing is singing. You can’t tell if someone can sing or not from the way she talks, and although “natural phrasing” and “from the heart” are prized attributes of song, singing that way requires rehearsal, preparation, and getting in touch with whatever it is inside singers that, by a neural kink or the grace of God, enables them to turn themselves into vessels of musical sound. . . .
What writers hear when they are trying to write is something more like singing than like speaking. Inside your head, you’re yakking away to yourself all the time. Getting that voice down on paper is a depressing experience. When you write, you’re trying to transpose what you’re thinking into something that is less like an annoying drone and more like a piece of music. This writing voice is the voice that people are surprised not to encounter when they “meet the writer.” The writer is not so surprised. Writers labor constantly under the anxiety that this voice, though they have found it a hundred times before, has disappeared forever, and that they will never hear it again. Some writers, when they begin a new piece, spend hours rereading their old stuff, trying to remember how they did it, what it’s supposed to sound like. This rarely works; nothing works reliably. Sooner or later, usually later than everyone involved would have preferred, the voice shows up, . . . and walks onstage.

We’re getting a little far afield here, but I like the concept—and I like knowing that the anxiety over rediscovering one’s writing voice isn’t so unusual.
All that being said, there are valid reasons for reading your writing aloud. Here are just a few:
- Getting to know your character’s voice. My authorial voice doesn’t overlap with my characters’ voices 100%, for a number of reasons. My characters speak more plainly and don’t use thesauruses as often as I’m willing to
. My characters have different backgrounds and outlooks on life. My characters might even speak different languages or dialects than I do. I’ve found that many of these differences are easier to pick up on while reading aloud. I’ve gotten better at catching them while reading silently over time, but they can still slip through. And they usually only hit me when I’m reading to someone else. Sigh. - Grammar check. Sometimes we don’t recognize dangling modifiers or sentence fragments until we try to read them, and as we’re reading we get all bogged down.
- Flow and cadence check. Reading aloud can help us to identify the places where we trip up too easily, and there’s no better way to find the rhythm in our writing (or lack thereof).
Another awesome technique is to have someone else read your work aloud to you, especially a “cold read” (they haven’t read it ahead of time). This person has to interpret what they’re reading to get the inflections right. If they have to start the same sentence over again several times to get all the stresses and phrasing right, or if they just can’t get it at all, that’s a sentence you want to take a closer look at.
Because of the nature of speech, reading writing aloud cannot be your sole judgment over whether that writing is good. And because of the nature of writing, reading writing silently cannot be the sole judgment over whether it’s good, either.
What do you think? What are your good reasons to read aloud? Have you ever read something aloud and made it sound so much better than the writing really did?
Photo credits: dramatic reading: “Pip R. Lagenta“; young man reading: Judy Baxter










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