Welcome to my digital portfolio! For samples of my work, please see these links.
Nonfiction Writing | Email Marketing | Copywriting | Fiction Writing | Graphic Design
Nonfiction Writing
Craft blog, knitting/travel tips, tutorial, products and advice: Have Knitting, Will Travel
Craft blog, listicle/advice: 25 Unconventional Ways to Save Money on Groceries
Blogging and parenthood blog, branding advice: 7 Ways to Brand Your Blog
Historical blog, listicle: “13 Things 18th Century Women Didn’t Have to Do Because of Their Clothes” (under a pen name)
Script for infographic explainer video, seasonal children’s consignment sale: How does a children’s consignment sale work?
Analytical essay, writing technique: “So What? So What?: The Uses of Rhetorical Questions in Okay for Now by Gary D. Schmidt”
Email Marketing
Each email features branding (logo, fonts, colors) from the corresponding brand.
Welcome automation: upon signing up for the list, building customer relationship, segment customers for better deliverability and open rates (44% open rate, 14% click rate)
Drip campaign: gathering information, building customer relationship, deliver reward (36% open rate, 6% click rate for full info sequence)
Drip campaign: at the end of the campaign, cross selling other series, offering to direct customer to more bonus content. (48% open rate, 13% click rate)
Promo campaign: casual tone, free offers. (63% open rate, 28% click rate)
Copywriting
Direct recruitment page, KIDSmart (via Wayback Machine)
Blog posts: writing technique and book marketing, parenting/lifestyle
Book sales taglines & copy samples: nonfiction, historical fiction, contemporary romantic suspense/chick lit, cozy mystery
Lead magnets: Persuasive nonfiction ebook/whitepaper (featuring original infographics by me), shopping guide, printable shopping list to generate leads and encourage shoppers
Fiction Writing
Contemporary fiction, first person, conversational/intimate tone: the Spy Another Day series. Sample excerpts
Contemporary fiction, third person, casual/dramatic tone: the Saints series. Sample chapter
Historical fiction, third person, formal yet accessible tone: the Sisters of the Revolution series. Sample chapter
Graphic Design
Logos | Book Covers | Book Interiors | Social media
Logos
Book covers
Book interior design
Social media images
