If you enjoyed Marketing Mondays last year, today’s giveaway is for you!
Friends with Benefits: A Social Media Marketing Handbook
by Darren Barefoot and Julie Szabo
More about the book:
The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company’s online visibility and Web traffic and win over online influencers.
Friends With Benefits explains how to:
- Connect with potential customers and join their conversations
- Tweak your website to support your social media marketing campaigns
- Promote your products or brand and manage the toughest negative online feedback
- Track marketing campaigns, monitor discussions, and measure success
With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer’s toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.
FWB came out over three years ago (an eternity in Internetdom), and while some of the more specific advice is a little dated, the overall principles endure. It’s not tied to any particular platform, but focuses more on the high-level strategies to find potential customers and promote yourself online.
What do you have to do to enter?
- You MUST leave a comment on this blog post AND fill out the Rafflecopter giveaway form (which will display below, I hope!)
- Extra entry: Like my page on Facebook
- Extra entry: Follow me on Twitter
- Extra entry: Tweet about the giveaway
What are your favorite marketing resources?
The websites I consult at least weekly are http://ducttapemarketing.com/, http://www.amarketingexpert.com/, and http://www.savvyauthors.com. I get lots of great tips from Marcia Yudkin’s Marketing Minutes: http://www.yudkin.com/markmin.htm/. I follow marketing experts such as Mari Smith, Jim Kukral, and Guy Kawaski on Facebook, Twitter, and Google+.
Hello!
So, my feet are now officially wet with the social media aspect of my fledgling writing career. (Well, on Twitter, at least.) Any help to further boost the development of my social media platform and author branding is much appreciated. Who doesn’t love a giveway? They’re great. What I love about this site is that everything given–your content or others–is full of valuable information and I would like work towards that kind of reciprocation.
I’ll have Scrivener up and running for Camp NaNoWriMo in two weeks. My other windows will have your writing guides open to keep me in check.
Thanks in advance for helping me write a great novel in April. 🙂
Cheers,
Tonette
Although I’ve spent a lot of time on social media sites, I’d love to know how to maximize the for marketing!
Sounds like a useful, important book!
sounds like something I could use. thanks Jordan!