Tag Archives: website critique

Marketing

The collected wisdom of website design

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I used to do website critiques fairly regularly, and fantastic web designer Kathleen MacIver gave wonderful in-depth critiques to our participants. We’ve fallen out of touch (but Kathleen, if you’re reading this, I’d love to change that!), but a lot of her wisdom from previous critiques is just as applicable to our victims volunteers from this round!

On defining your site through blog goals:

Is [your blog] primarily for you, as a method of self-expression? If so, then who cares what it looks like!

The fact that you asked for this review, however, makes me think that you ARE hoping this blog achieves something. It doesn’t appear that you’re trying to promote your own writing, since a skim down through the posts showed me nothing along those lines. Are you trying to build a small community? Just meet people online? Right now this blog is a pretty clear reflection of you, as a person, and your love of words. It’s not a reflection of your stories or books or poems, or of a particular genre. Do you want it to be?

I’m not really sure what to suggest, since I don’t know what that goal is. But think about it. This is where every website should start . . . with a careful assessment of what the goal of the website (or blog) is, what you hope it will achieve, and who you hope to reach with it. Everything else needs to follow that.

On matching your design to your theme, and the purpose of design:

A website made from a basic, generic template (99% of the time) is like finding a hardcover book that’s missing its dust jacket (the old kind that had nothing more than a solid color and gold lettering on the edge). There’s nothing to turn you off to the book/site, but you really had to have a compelling reason from somewhere else in the universe to open up that book and start reading, because the book cover itself is offering you nothing.

You do have that little paragraph that explains a little. Now you need to find a design that is the visual interpretation of your concept. . . .

Basic layouts for blogs are often best, since people are there to read content (once they know they’re interested, of course).

So all-in-all . . . you don’t have anything wrong here, but you haven’t really taken any steps toward the two main goals of a website’s design, which are:

  1. Instantly portray what your website is about, and what the visitor will receive if they hang around. (In your case, interesting information that they’re not likely to find anywhere else on the Internet, since the number of brain scientists blogging about writing has got to be extremely small)
  2. Make the site stick in their mind, thereby upping their chances of wanting to come back, coming back, and remembering why they bookmarked it when they do come back.

And this one is actually from me, on the purpose of a website:

Also, make your website somewhere that people will want to come back to—do something for them, reach out to them (see building a community), be accessible. Even if they’ve already bought your book, they’re still your customers, your readers, your fans, and striving to build a relationship with them (individually and collectively) can help sustain you, both emotionally and financially. . . .

Always remember: your website will be the major way you’ll interact with most of your readers and potential business associates. Use it wisely!

free website guideI’d forgotten how much good advice has already passed through here, and I know many readers weren’t here two years ago when we were doing these. Luckily, I’ve already collected the generally-applicable advice from several of the critiques and put them together into a handy, free PDF: a Guide to Aspiring Author Websites!

What do you think? What did you take away from these critiques that will help with your site?

Photo credits: heart in a book—Piotr Bizior; book without cover—Marcos Ojeda

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Marketing

Website critique: Ronda Hinrichsen (RondaHinrichsen.com): help from search engines

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The last of our site critiques is for Ronda Gibb Hinrichsen, author of Missing and Trapped. Hi, Ronda!

Content and navigation
The site layout is simple and easy-to-use. There’s a hint of mystery in the mist around the trees, which relates back to your theme.

Your bio is informative, but it could also be fun! If people are coming to your site, they want to know more about you, so you can write a heck of a lot more than you might on a bio in a book. The trivia in the sidebar is a good start, as is the FAQ (though questions about the individual books could be on the book pages). You could also mention your family.

I think I’ve made it clear how I feel about contact info buried at the bottom of the about page! On the other hand, I don’t mind putting your awards on the About page, and I think it’s fantastic that you’re using a link and anchor to jump down to them.

You have separate pages for each of your books. This is okay right now, but as you write more books, will your website be able to grow with that? I’d suggest keeping pages for your individual books to 1-2: One page for all your books, with possible the second page for your most recent release. I’m assuming GoDaddy gives you five pages for your site, so this would free up a separate page for your Events, which might be more useful than the FAQ, for example.

I like that you have the covers of your books prominently displayed on the home page and each of their pages—along with purchase links! Always a good idea!

However, each tab on your navigation opens in a separate page. After reading the home page, I clicked on the about page, etc. After reading through each page of your site, I realized it had opened each page in a separate tab:

I’m hoping there’s a check box or something you can check somewhere to change this setting. Otherwise, you’ll want to take target=”_blank” out of each link on each page.

I love the background color on your site, but light text on a dark background is harder for people to read. Maybe you could find a way to add a lighter background behind the content area of your pages and switch to darker text (maybe even matching your background!).

Search engine presence:
I have some great news for you: I misspelled your name when I Googled you, and Google corrected me:


Google knows you!

And you totally dominate Google for your name. The first three results are your site, and it also lists your Facebook, blog, Twitter, your book on Amazon as well as some reviews.

I was very confused to see your site listed twice in the results, until I realized one was RondaHinrichsen.com and the other is RondaGibbHinrichsen.com. I worry that this might be confusing for readers, too, when they visit the Gibb version, which happens to be a blog. They wouldn’t realize this isn’t your site, only your blog—I definitely think you should include a prominent link to your full site on the Gibb version.

Bing, which serves results for Yahoo as well, knows you well enough to make your name a suggestion:

Bing’s results aren’t quite as impressive as Google’s. They include the “plain” and “Gibb” sites, and one page inside your site. The results also include Facebook, LinkedIn, Goodreads and a couple more personal sites: MyLife and Manta, which lists your address, phone number and income. (You might want to see about having that removed from Manta!) The last results include reviews.

Probably the best thing about Google and Bing knowing you is that it helps to eliminate (or at least minimize) the need to optimize for misspellings of your name.

Thanks for volunteering, Ronda!

What do you think? How else can Ronda get the most out of her website?

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Marketing

Website Critique: Trisha (thefarseas.blogspot.com): a blog about you

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We’re continuing our website critique series today with Trisha’s blog, WORD+STUFF. Hi, Trisha!

Content & Navigation
One of your strong points is your topic and content. I like that you have your blog as a place to talk about writing, but you’re free to do more than that. You’re more than just a writer, and your various topics show that.

I like how you have social media links in sidebar. You could highlight them just a touch more with a header for that section that’s a call to action—Connect with me or something similar.

However, those shouldn’t be the only way a visitor can contact you. I always advise a contact form on your website!

On your Projects page, I like the way you let us know the story behind the projects, but a little more info about the projects themselves might help to hook us better. (This may not be a big issue if you’re not pursuing publication on some of your older works.) Also, the link to the excerpts doesn’t work (you need to capitalize Excerpts in the link). If any of the excerpts correlate with the projects you list here, consider linking directly to those excerpts in the description of your book.

Design
The eclectic design seems to reflect your tastes, but you might consider something that relates a little more directly to your blog’s topic and theme—and that of your writing, if you have a genre or subject area that interests you most. I’m not clear whether the art in the background is yours. Maybe you could explain this on your about page, and talk a little about your art. Your Art page could explore this further, talking about your training, media, inspirations, etc.

Search Engine Presence
As far as your search engine presence goes . . . well, it’s really hard to say, since you don’t use your last name on your site. I understand concern for your privacy, but if you’re selling your brand (and you are your brand), it helps to actually have that on your site. You’re not Google-able without it. (I did try searching for Trisha, just in case you’re actually a super-famous one-named artist in Australia, but no luck yet.) If you’re going to use a pen name, you might think about branding that now, too.

Good luck!

What do you think? Is your blog topic broad enough?

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Marketing

Website review: Sierra Gardner (sgardn.blogspot.com)–highlighting blog content

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All right! A little behind schedule, we’re digging into the website reviews. Ted will get to the visual side of the reviews ASAP, but I want to get these reviews up even sooner than possible (ESTP?). And we’re starting with one of my fellow crusaders, Sierra Gardner!

Hi, Sierra! Since I’ve subscribed to your blog for almost four months now, I’m familiar with some of your great content already. Highlighting that content can be a challenge for all bloggers, but I can see you’re working very hard to do just that. We’ll also look at your future marketing efforts, since you’re not pursuing an agent or a book deal yet.

Content and navigation
I’m always happy to find an About page quickly and easily on a new blog. Your bio is cute and personable. You might consider using the sidebar widget version of “About Me” in addition to the page, so we get some idea of the face behind the blog without having to dig deeper.

Also, you might consider breaking contact me into a separate page. If I came to your blog to contact you, I might not think to look on the about page for that info—and if I did, I’d still have to scroll down to find it.

You’re working hard to highlight several types of content on your blog, and that’s great. You’ve got a page that lists writing samples you’ve shared as well as one for your favorite posts. Both of these are great ideas. You might be able to make these pages work even harder for you by sharing a short summary or synopsis of the post or sample to encourage clickthroughs. On your writing samples page, at the very least an indicator of the genre could help entice readers to click. The favorite posts page might also benefit from a sentence or two of description to hook your readers.

The Submissions page is a little bit confusing, especially on a writing blog since we’re used to seeing submissions on only agent and publisher sites. While the name is appropriate, a title like maybe Guest Posts & Questions might help, too. If you have any examples of either type of submissions, maybe list & link to them underneath.

You might also consider moving the followers widget higher to highlight that feature of your site and encourage people to follow your blog. Generally, the archive isn’t the best thing to have first in your sidebar—it doesn’t ask your readers to engage or take further action as effectively as subscribe buttons, a Followers widget, social media buttons or even your bio. Show your readers how to

Search engine visibility
On Google, your blog comes up third for your name. Your LinkedIn profile is fourth. There are a couple Facebook profiles, but they’re not yours. In Bing/Yahoo, your LinkedIn is first, but your blog doesn’t show up in the top 10 results—although your Blogger User Profile does. When you’re ready to begin the agent search, be sure to include your name prominently on your site, and get links using your name as the link back at your site (such as from guest posts). If possible, it might be good to move your blog to sierragardner.blogspot.com (or better yet use Blogger’s Custom Domain feature to put it at sierragardner.com, sierragardnerauthor.com or blog.sierragardnerauthor.com).

Optimizing for your name does post some challenges. There are a lot of people out there named Sierra Gardner or Sierra Gardener, and there’s even some competition from the Riverside, CA, community of Sierra Gardens. However, it doesn’t look like anyone is actively trying to rank in search engines for your name, so a little bit of effort could pay off quickly and well.

I’m sure you come across this pretty often, but it might be difficult for readers to remember how to spell your name. (NO, I’ve never had that problem. Sigh.) You might think about also optimizing for Sierra Gardener so your site ranks high when people search for your name spelled incorrectly.

Sierra, thanks for sharing your site with us and good luck in all your writing and blogging efforts!

What do you think? How can you highlight the content in your blog better?

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Technique, News & Contests

Avoiding burnout (and website critiques!)

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So I set a goal to finish my revisions by May 25th.

Ha. Hahaaha. HA!

I set the goal because I was having a hard time getting motivated. But in this case, a deadline just made my problem worse. I wasn’t having a hard time focusing and working because I was lazy or distracted. I was shirking because I was on the verge of burning out.

Burn out, for me, happens when I push myself too hard just for the sake of being done. I find myself completely blocked. If I do may any progress at all, it’s just throwing something on the page so I can move on and be done with it, often not really improving the problems (or simply noting them and moving on).

I can work quickly, especially when I’m really excited about a story. But if I’m not excited about the story at the moment (or just overwhelmed by it), I need to allow myself to slow down. So I am. I might flirt with a story I shouldn’t be writing if something strikes me. I might just work on my crafts or play the piano, or explore another creative outlet.

But I still have good news for you: I’m going to do some website/blog critiques! Sign up in the comments before noon EST on Friday, and I’ll randomly draw three sites to critique. Website designer Ted Finch will also be on hand to critique the visual aspects of the lucky websites!

Don’t have a blog or website yet? Don’t worry! I’m also looking for one volunteer who doesn’t have a website or blog. We’ll be working together to get you set up, with the results posted as a tutorial! Again, this will be chosen at random from the comments left here before noon EST Friday.

The lucky winners will be announced on Friday. The critiques and tutorial will be posted starting June 6.

How do you avoid burnout? (Or just volunteer in the comments 😉 )

Photo by Patricia Espedal

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